Ryan Ho's Entrepreneurship Blog

Blogging on topics revolving around entrepreneurship.

November-21-11

Losing is part of Winning

posted by ryan

Losing image

In business, there is a skill that majority of business owners knows but will never talk about it and it is to lose. Losing actually accounts for over fifty percent of the business secrets, something that I gradually realized over the years of learning about doing business from mentor(s) from people of all walks of life.

Most of which are actually failures in life, living in misery, only a couple of which are really successful and they pointed out critical pointers that connects all the dots.

In most multi-national corporations, losing is a  strategy that only companies with deep financial wallets are able to play. Xbox is a gaming unit that Microsoft released just to combat against Sony play station gaming console and to reduce the growing market share of Sony in the gaming market share. It is a bleeding business that’s not profitable where revenue is concern, but to reduce and eliminate competitor’s growing influence, large business are often left with little and no choice to implement that only possible way they can possible know and that is to literally slow down the growth of their competitor’s growing presence and influence.

The most recent unprofitable business will be HP tablet, where they previously declared that they are withdrawing from the tablet market, but turn last minute take back their words and choose to enter the porfitable market but only exclusive to Apple only, even the next closest competitor Samsung is facing an uphill battle fighting against the Apple with their solid system and gadget synchronization with Macbook, ipod, iPhone and iPad that gives their clients a full range of interdependent gadgets allowing end users a larger range of playground to explore on their own on how they like to use the gadgets to the fullest.

In most businesses these days, there are lots more businesses that’s actually making a lose..and bleeding profusely, only that they have other businesses that are providing surplus profits that are able to help businesses recoup their losses, thus they are actually still making a decent if not extra profits as compared to other smaller businesses that may not have other alternative sources of revenue to cover their losses. Losing is a skill, a commercial strategy in fact, to gradually drain the life of other competitors who may have lower financial war-chest to compete and eventually taking over new territorials that competitors has given up. It is just a time factor.

To win, and attain success, is to first learn how to lose, and lose intelligent, not bleeding profusely without any other alternatives solutions to fix a black hole of financial losses. Once an individual or an organization master the skill of doing so, they can over time gradually swallow up competitors either by en-circling them, or buying over via acquisition or take up the lose-lose situation in the short term to win in the long term when smaller competitors burst their wallets and budgets.

The next time you want to learn from a mentor or a organization, try to dig out or probe about their loss strategy, than will you be one-step closer to winning, but you will not be able to learn such losing strategies unless you are near the top of the management, with a superior that can give you insights to how competitors and businesses in the industry are doing with real market data, that makes a lot of different in terms of actual business experience.

If you can’t absorb what I’m saying, just remember the old saying “Failure is the mother of all success”

Popularity: 1% [?]

Failure Image

I believe majority of the successful individuals out there are always looking for the checklist and formula but over the years, i realize from over the years of searching for the answer, it is actually very simple, yet most people would avoid it at all cost. There are just some times when you give it your best but still fail to meet the grade.

To succeed, is to first learn to fail, not only faster, but numerous more times than what the majority have not gone.

By doing so, it is actually doing ourselves a service, to take a shortcut and fast-forward towards success, and avoid banging into the same walls and repeat the mistakes which new business owners, and start-ups will face.

Failures is the success package that is only being wrapped up with newspapers instead of beautiful gift wrapping paper.

Success with failures alone is not sufficient, the individual must be able to learn, reflect, and ensure there’s no repeat of the same mistakes, thus increasing the probability of success.

You’ll need to have quality gift being as the main ingredient that will guarantee your success, that is experience, and an eagle’s eye for details. The ability to identify potential trouble makers even before they show any signs by simply testing them, and making observations.

There are a few list of factors that which I’ve realized that success really does require third party or external help in order to process the gift to be of value to be appreciated by the recipient.

The help is not physical help, but rather in a form of experience, exposure, being placed in a difficult situation, and building a portfolio leveraging on a stronger brand initially until the personal branding and reputation is recognized by the related industry players before coming out on your own.

As i gradually am being tasked to help the company filter and identify quality service providers to increase the efficiency of the business, I realized something that I never once know nor even read in any books, but did watch and picked up in movies.

“It is not who you are that matters, it is who you represents that matters!”

By representing the business, the trust, creditability and financial ability are than being placed on the business representative, thus a nobody can instantly become a somebody due to a company employed individual, than when the company’s name is mentioned, the trust is immediately shifted to me, the representative, than a person becomes of value.

That is something that will never happen in a hardcore one-man-show type of entrepreneur example, and they will take a longer time to succeed, as they build on the trust, reputation from nothing.

It takes at least three to five years to build and grow reputation for a already successful business to be even successful, whereas it takes close to ten years for a individual to be successful, as a person build everything up from nothing.

Learning to leverage on a strong company with proper branding, credentials is an important skill, you don’t need to work for the business to leverage as joint venture or having them as your client works equally well if not better. So if you have nothing, start finding a company whom will offer you that positive leverage.

Exposure to more competitive market, under pressure to deliver results, combined with limited resources will really stretch an individual in a positive way towards success. Something that I currently am being placed in such a situation, or risk losing the job confirmation, at least that’s the way i am reading the danger signs from the instructions given to me to carry out the work.

Being exposed to competition is similar to the process of creating a gem, that requires high pressure in confined space to create a raw gem stone, following which, requires precise polishing that requires a skilled and trained individual to do so.

Limited resources forces a person to put on their thinking cap, thinking out of the box, and use any closest possible solution to address the problem first. During this process, it is a gradual appreciation and change in the way individuals do things, in terms of principles and perspective change towards the better and gets a person to see things from another perspective and get their brain run faster than ever.

With exposure to different landscape and business practices to meet expectations and delivery dates, it forces a person to level up and change gear to move faster or risk elimination. This is something that being a self-employed one-man-show entrepreneur, can never experience due to no competition except for themselves and against the naysayers hoping that they will fail faster so all their friends can celebrate failure together.

Being thrown in different situations will really help shape a person, their experience to be a better person and an informed decision maker. It is required to create the gift to be of value in order to be appreciated. This gift is what most if not all people will admit without any disagreements and that is experience, as it helps provide them from harm’s way.

There are both positive and negative experience, to be successful, it means to learn how to convert every single negative experience and failure in a positive learning experience to face the same problems at attempt to fix the issues at it’s root cause instead of running and avoiding it. That’s the ultimate difference in the successful and the failures.

Failure is not a option. it is a necessity before you can succeed.

Exposure, experience with the proper leverage under pressure with no alternative choice will help propel oneself or a business towards success.

When you feel helpless, than will you grow faster at the next opportunity to grow, thus learning to real truth to make full use of any opportunity that comes to us, thus the success succeed because they understand this perfectly and capitalize on it better then their competitors.

Cherish what you have and milk every single drop out of it.

In a nut-shell: The only competitive advantage a successful business have over their competitors is to be one-step faster than their competitors.

Popularity: 2% [?]

August-28-11

White Black and Grey Advertising Secrets.

posted by ryan

Advertising Image

Contingency planning is what separates the rich and the poor.

Having multiple back up plans and alternatives in the event if one fails separates the rich from the average income earners.

The kind of alternative plans may not always be ethical, sometimes, it is purposely design and made in a way to provoke others (black), and at times, just to maintain the status quo without any intention to widen the gap between business differences with competitors. Sometimes, by provoking others, leaving an impact, at least it reminds others of their presence in the event that nothing else works. This is widely used by celebrities scandals to boost popularity.

There are difference purpose, methods and variations of using strategies, at times, most of the times, it must and should be ethical, honest (white). In the event where intense competition occurs for huge profits, sneaky (grey) business practices and methods are employed. It may not be morally right, but it is essential to contribute to the success of the business or an assignment.

There’s a saying that goes like this, as long as the cat catches the mouse, i don’t care if it’s black or white. The same theory applies to business, but with additional grey area, so business employs all three channels to get the results they need to maintain and grow profits using white, black and even grey hat strategies to achieve their goals and hit targets.

Real life examples are as such: Military always have this intelligence unit where they legally spy on other countries to keep the power balance check. As for businesses, the beauty industry targets the ladies, at their clients expense..in particular slimming centers just simply cashing in on their ignorance.

Reason being so, is that slimming centers equipment does not serve the purpose at all. The reason why people successfully slim down is due to the hardwork of diet over a period of three months, with the help of a nutritionist counting and limiting the calories intake. Nothing more than it, so body auto-burns off the excess, but what from i heard from my elder brother about his ex-girlfriends slimming center homework, their diet plan was unhealthy and planned purposely to greatly make the body feel like nothing to burn, so they end up burning the muscles when there’s no calories to burn, thus getting the weight lost by losing the muscles that our body need.

That’s may not sound pleasant, but it’s the truth behind some business profit models. Mastering the different range of advertising strategies will help increase the percentage of success in the long term.

The best advertising method is considered to be a grey practice, whereby they leverage on the female models looks to sell even if they know nothing about the product they are selling. This strategy has worked for decades and will still continue to be effective in future.

There are many variations in which we can apply alternative solutions to get the profit that we and the business are after, but not at the client’s expense, and that’s what keeps only the truthful morally and ethically correct business afloat and profitable than other businesses that employ sneaky methods, who than are only able to profit by targeting only new clients, thus most business in such sneaky business pay huge sums of advertising fees to keep the business afloat.

Popularity: 2% [?]

August-21-11

Failure is the mother of all success

posted by ryan

Failure Picture

There is a common saying, failure is the mother of all success.

While many people claim that they know they what failure means, but from the action, and response, it is clear that majority of the individuals do not even know the what the real definition of failure means.

To succeed and win in places where majority of all others have failed, there are a couple of reasons why we all must learn first learn to fail before we succeed.

In business, it is always a route of hardship and it is never easy. Should a individual or business entity always have a smooth journey towards the top, when he/she is faced with a obstacle, than will they understand why it is best to first learn how to fail before winning.

Reason being so is primarily because once the person at the top loses the top position, they will drop all the way downwards to the rock bottom, with no chance of survival. The person or entity at the second position who just took over the first spot, will utilize their own network and connection to block every single opportunity to block a fallen champion from reviving and take back their former glory.

Just look at Tiger Woods, the moment he dropped from his number one spot, to fifth, twentieth position and finally twenty-fifth world ranking than lost his own aura, the fear that most golfers would respect him has literally vanish into thin air. The respect that most golfers had of him gone down the drain, as he is still trying to correct his own swinging style to make improvements and get more birdies, eagle if not hole-in-one hopefully.

While the respect, aura of fear has vanish, the public and the crowd are still following Tiger Woods, as he still possess much more media attention than the other newly crown champions.

From the wife chasing after Woods causing him to get into a car accident, to sex scandals, to knee injuries, all bad times happening one after another, thus causing him to lose momentum, focus and old injury made matter worse..

While most can be prevented, by learning from history, but arrogance has led to his very downfall, and now he is learning to pick up the pieces and learn to be a better man by paying for the consequences in financial compensation to impose a gag order on his wife, his ex sexual partners from talking about it.

This is something that many of us can learn from, is to first fail many times, before we rise all the way to the top, so as not to allow such an incident from happening.

While we still do not know what is the future for Woods himself, all that we can hope for is that he had better find back the old shelf, with the good swing, and learn how to be a better man. It is only that after he apologize, and admit his mistakes, that the crowd is still willing to follow him, giving him a second chance.

Failure is not scary, in fact it is a must go-through experience, only which will it make us a better person. Success is scary, as it creates the illusion of everything is going smoothly, so there’s no contingency plans made, thus it is a long way back up to the top, taking a long time to climb back up.

To win, and attain success, fail first, and fail faster than all other competitors, so in the event competitors fail, we who have already failed, know how to do damage control, minimize the loss to the lowest, and emerge as the winner, just like how the Singapore economy was able to remain competitive and have a stronger currency value and positive outlook when the USA, Europe financial markets are in turmoil.

Thanks to our cabinet ministers and their rich experience of past hardships, experience, and most importantly, learning from history, than are we Singapore able to withstand what many other economies globally are unable to. That is success, and it should be celebrated, but celebrate it in a positive way to serve as a reminder for others not to repeat the same mistakes twice.

In short, to succeed, first you fail. Next if you fail again, learn from your own experience as well as your competitors’ failure and find out why it happened, and turn them into you experience. Next study what causes global failure regarding whatever markets that are connected to our sources of income and come up with back up plans to protect it from the incoming risk.

That should be the reason why failure will only lead us towards success, and not to repeat history to fail again twice in the same area.

Popularity: 9% [?]

August-8-11

Maintaining Secrecy Is The Key To Success

posted by ryan

Miaintaining Secrecy Picture

The main difference that differentiate the rich from the poor is the way they handle  secrets.

The rich succeed as they know clearly and surely how to keep their lips sealed, and hold onto the confidential information that they know should not be shared or passed around even to their closest next of kin when profits, integrity, reputation is at stake.

By keeping the information to themselves, execute the instructions, get some results first before they filter and share the secret with only individuals who deserve to get a slice of the pie in exchange for something of similar if not better future prospects.

The key point here to note is, information exchange, helping each other to grow richer based on core expertise guidance in respective markets to grow their wealth both ways, thus creating multiple streams of income by letting the experts handle it, and does it without any questions nor doubts.

The poor continuous fail due to the very different approach of how they handle private details that should not be disclosed at any point nor to anybody. They trade in the information in exchange for fake friendship who are just like leaches sucking the blood and taking a free ride without any intention to provide any benefit to the provider.

When information is concerned, the less people knowing it, the better, so there’s more to earn, and the less hands it passed, the more accurate it is, as it reduce the changes of it being misinterpreted. When there are discussions, secrets turn into news, and soon after it becomes a gossip and turns into speculations, and eventually becomes a bet in a form of gambling. Without any form of proper knowledge of handling money, they than blame their inability to control money and push the blame onto the person giving the ‘secret’ to them, and asking them to compensate for their losses, and keep quiet if they do make a profit from their friends.

The difference that makes the poor poorer, is also due to diluted profit sharing, the more the share, the less they get. The more they share, wrong information get passed around, and it may affect the market patterns when it stocks market is concern. They refuse to return anything nor share any other profitable revenues in return, nor do they have anything to offer in return, thus they can never ever grow their money.

Money multiplies in the form of growth, it takes the correct first step to repeat the second step and grow the amount over time with due diligence and not negligence that cause greed, laziness to do homework and depend of quick tips and bet their whole fortune and pay a heavy price of loss and the bitter taste of failure.

The best part of secrecy is that until you earn the rights, it is extremely difficult if not impossible to succeed without any guidance. Start off by learning how to keep information secret to yourself first.

The most important point to note to succeed and make it big in life (shortest possible way) is to pay your way into the secrets. This is the identical strategy adopted by even large companies where they acquire smaller companies just so to get their hands on the trade secrets.

The thumb of rule to success are as follows:

If you got no money, earn it, than spend wisely.

If you got money, buy information and get others to work for you.

Popularity: 2% [?]

July-31-11

Six Entry Levels Of Business Start Ups

posted by ryan

To determine and analyze if a new business can succeed or fail depends on the entry levels of the entity which it enters and exits respectively.

Majority of the businesses start small and expand accordingly based on their profitability. Only a couple of large scale business entities are able to start a new company on a large scale with a huge financial budgets.

Most aspiring entrepreneurs often fail even before they could even get a foot-hold and have the business steady and running.

There are a couple of entry levels that clearly demonstrates if the business will succeed or fail based on the entry in the short term perspective if the business owner doesn’t change strategy.

I hope this entry helps individuals in determine the level of start ups they are able to start, and come up with the necessary strategies required to take the business to the next higher level.

Size of financial ability determines probability of success, and most successful enterprises often acquire other businesses to get a head-start.

Level One

It is what many new business owners start and fail in, the term used is a start up. Before the business can even start operation (like a plane unable to start) the business face a couple of difficult problems in preventing the entity from even moving forward. Critical problem such as financial is the main concern restricting the even the growth.

This is often a one-man-show (OMS) business where the owner does anything and everything, left on their own to prove their worth.

Level Two

Start up business owner has minimal capital and him/herself to ensure the business is even able to continue operation into the first year period. Having to pay for products, services delivery fees, rental and their personal expenses. Funds are depleted much faster than predicted and the business close its shutters permanently having to repay their loans with installments, keeping them away from re-entering the business arena.

Also considered a one-man-show operation, but at times, they may only be able to hire another part time assistant to help out with the business. Future is not guaranteed.

Level Three

Business has no issues with funding, able to meet estimated business expenses for at least three to five years of operations. The only issue is the inability to hire talents, and grow the business, reasons could be due to poor employment guidelines, no proper appraisal, employees feel unhappy and dejected in the employee in particular with the superiors inclusive of a destructive boss limiting the employees to release their potential and talents to their fullest.

This is what many employees may use as a learning platform to gain the experience they need to run a new company before going to a better company to help grow the business.

As for the business owner, he/she will take the experience as a tuition fee and gain experience to recoup more funds for another shot in the business.

Level Four

Entity has got no issues with both manpower and financial funding from investors, but the both the head and in-charge pays well, lets temporary succeed clouds their vision and take matters into their own hands refusing to listen to advices from the very talents they recruited and soon find business sliding down gradually until it is at risk of elimination from competitors who are hot on their heels.

An example of such a business will be the Blackberry who are facing intense and much stronger competitors such as andriod – HTC and iphone – Apple. Talents all flock to bigger enterprises,  leaving the business in lurch, as Blackberry mobile apps have stopped development and is only on a demand supported basis, unlike bigger competitors who still have developers willing to create apps to create and spur new demand for the mobile phones with larger market shares.

Level Five

Enterprise has generally no problems dealing with both financial and manpower issues, but what’s left are those surround business expansion both locally and globally, low connections of important networks and help from experts in different fields to aid the growth of the enterprise to a higher level.

An example is how many overseas companies wanting to have a slice in the China market, Linkedin, Google having much difficulty penetrating market due to lack of local connections and poor support from the locals.

Level Six

The enterprise has got no problems nor difficulty in all aspects, pulling resources, funds, networks, and creditability based on excellent remuneration where talents are given room for flex their muscles and funds to even fail in order to come up with the next big thing both from internal and external sources by buying over potential businesses limited by funding issues.

Bill Gates is the only business for Microsoft to date that has no problems doing business in both Eastern and Western nations.

 

Popularity: 1% [?]

rags to riches picture

There are over six billions of people all over the world in different countries who wants to be successful and get rich, never to worry about their three meals a day for themselves and their family at least, but majority of the population all failed in achieving what they wanted.

The picture speaks for itself, as poor individuals dream and think about getting rich and successful, their first obstacle is always about money, and money woes such as loans, repayments, mortgage, forced liquidation issues surface shortly after and the business venture, or project faces lack of funds and folds itself.

There are some basic money management principles that at least eighty-percent of the individuals do not even understand, thus they always take a fall and get in a much worse condition than they had started.

Below are some simple principles that majority purposely turn their backs to, refusing to accept facts thus they never get rich permanently.

1. Money is nothing, it is just a tool. (Do not ever fall in love with money)

2. Money cannot buy relationships, creditability, trustworthiness, reputation, bonding, respect and happiness. These are intangible assets that money can never buy. (If you ever ignore this, you will never succeed)

3. Money cannot guarantee anyone success, but it sure can guarantee failures if not managed properly, just turn to annual business bankruptcy statistics if you ever need one.

4. Money management skills must be learned and put to the right use, thus allowing the person to grow and multiply wealth buckets of money positively. You do not need even a diploma, just a simple basic accounting or financial knowledge from O levels, if not minimally always ensure there are more profits than the amount of losses (expenses incurred). Such is the success formula at its simplest understanding.

5. Money is nothing more than an indicator of an individual if they are doing the correct things when it comes to money management. Business entities, top Forbes billionaires like Warren Buffett, Bill Gates gives money away to charity but find that they can never ever give out the money they have. That is a reflection of individuals doing the right things, and we should follow such examples so we can one day be like them.

6. Money is nothing more than a catalyst to speed up certain relationships and foster good relationship, with time, building trust, creditability, reputation based on the networks, connections of influential individuals and business partners to get things done right, smoothly and faster than the others. The first person or entity who correctly completes the task gets the reward.

7. Money is just a result, and consequence of doing all the right things, like having the right formula by mixing the right ingredients in a laboratory to come up with a specific predicted result.

8. To make money, it is always about the process, and not the results.

The rich and successful individuals, businesses always focus and are willing to recruit talents who have failed multiple times, people with such experience have the answers to the right formula, the results of a certain position in any particular niche reflects the truth, and that is why talents are always in demand, something that is always in with limited supply thus high demand as they have already found a proven formula that works and it is what companies and wealthy individuals are after theoretically speaking, and they are successful only because they question every single detail no matter how small and harmless if may appear on the surface. It is only after they have acquired the best talents than only can they talk and ask for results that they hire for high pay.

The poor on the other hand focus only on the results and not on the process, thus it puts them at a huge disadvantage. Because such individuals and entities never know what are the tested, proven formula, they just grab anything and everything that helps them even if it is against the law, that is why scams are everywhere, and many individuals never question how the money is made, so they care only about the immediate gains and not at the long term perspective, which is what the successful individuals are after. That’s why the Madoff investment scandal affected many large successful enterprises too as well.

Stick to the eight principles of basic money management and you will find the path towards making money and multiplying your buckets of wealth with ease.

Popularity: 2% [?]

True Friends Picture

Friends are people who started off as strangers, to acquaintance, before coming friends, best friends, buddies etc.

But as we grow older, and wiser, our number of friends start to decrease due to change of environment occupation and thus companionship becomes less than important as we all learn the primary importance is money, without it, survivor will be a problem itself.

The rich and poor people all have their own judgement on how to select the friends they choose to hang out with.

As the title suggest, selecting the good friends is important, but maybe only a couple of people will realize this, and more than half the population (poor individuals) never learn nor understand why they need to be picky, choosey when it comes to selecting friends.

Here’s a couple reasons why you (die-die) must know this:

One: Like minded people tend to stick together, and they attract the same people too as well. If you want to be rich, you need to think like a rich, talk, behave, and network with the rich, so one day you will soon be rich.

Two: Your network of friends whom you hang out together often determines your net-worth. It is only natural, and also instinct for man to hang around people on the same level to feel comfortable.

So if you are comfortable hanging out in people earning, entertaining and enjoying themselves with the leisure widely used and patronized majority, than you will remain poor, for happiness blocks a person from moving forward. It is a trap so to speak, that’s why successful individuals are never happy with what they have and always aiming higher. That said, leads us to the phrase “Don’t rest on your laurels”, speaks for itself and gives competitors a chance to overtake the leaders in any niche, something that is tested and proven.

Three: Your results, achievements are directly connected to the network, social circle that you hang out with.

That’s the reason why rich get richer, as they recommend and help each other succeed by helping others, they are helping themselves, having to return favors to each other in future.

The poor on the other hand only takes advantage of each other, and never returns the favor, thus they only get back to worse, it applies even to the intelligent, rich individuals in the wrong crowd will still be broke ultimately.There are only hindrance to each other.  (This happens even in family members living under the same roof, where poor family members would not want you to succeed, because it makes them look stupid not to follow in your path when you success means the people around you are all failures.)

Four: Learn and do the right things, whatever that helps you win, become a champion and succeed in life. It is a route less traveled, since our number of friends are decreasing as we age, grow older, why not start replacing negative with positive friends. The winners takes all, that’s why they always go against the flow where objections are plentiful, and the winner shares credit and rewards with their team-mates. The losers can only take if not fight for whatever is left behind, and never to share anything they get with the others.

In life, we only live once, so do the right thing. Isn’t it what everybody sets out to be successful in our own ways no matter how small or insignificant the success is?

Popularity: 1% [?]

July-15-11

Benefits Of Business

posted by ryan

Benefits Of Business Picture

 

Business is actually a must learn for everybody these days.

Below are the various reasons:

1. It teach us financial accounting, how to deal with money.

2. Selecting and choosing the right people to befriend, so as not to hang out with bad company.

3. Learning prioritizing, differentiating the important tasks from the unproductive, low importance tasks. >> Helps in determine which ones makes us $

4. Forces us to value integrity, honesty vital to any business if we want to make profits >> Shaping a better person

5. Good planning. Helps individuals involved to think long-term, plan ahead and having back-up plans in case the first plan fails you.

6. Happiness >> If we succeed, we share the success by spreading happiness to the people around us, that said, more quality time will be spend with family, friends and love ones, against those employees working over time, making ends meets and still in difficulty.

7. Protection. By which, you learn over time, how to protect yourself, your entity, reputation, products, services from being badmouth, information patent rights, what you should earn, you fight for it. Something that not many adults and parents will teach their kids, yet it is a must learn for those who engage in business regardless of what their markets are.

i am still in the process of learning, continuous upgrading is the only way up. If you want to climb up the ranks, start learning more about business.

Business don’t fail. People fail.

Success is not guaranteed, but without learning guarantees failure.

Popularity: 1% [?]

July-15-11

Direct Selling

posted by ryan

Direct Selling Picture

Direct Selling is the business strategy used by companies all over the world to market and sell products directly to the end customers.

It is both an effective and efficient business model for the business operators as well as the customers. For starters and majority of the people, it may seems that direct selling is just all about selling, selling and more selling.

But over my years in going in-depth into the business industry, meeting many different distributors, business leaders from different companies, it over 90% of the people whom I have met all are focus on the sales aspects, inclusive of even the a couple business owners of the industry.

Actually there are more to it than it meets the eye. The very reason why many successful business owners, authors, motivational speakers talk about network marketing is simply because they understand the benefits inside out, from a business perspective, which I know all too well, cause that’s the perspective I’m coming from to, as it helped me learn the ropes to the industry, the rules, ethics, customer service, technical troubleshooting of difficult clients, overcoming skeptic prospects, reverse brain-washed prospects, winning them over, business growth and expansion, marketing, advertising and promotion campaigns, events management, running, are all the many different skills that I have learned over the years.

On becoming a direct selling expert, learning the same information, skills, knowledge, yet why i managed to learn far more than other people? Perhaps you might say it’s luck, but I’ll say I had a very different goal that is to learn the secrets and strategies of the trade and not to make any money which is what majority of the clients had in their mind.

With the difference in thinking, it affects the way we process learning, absorption of knowledge, how we analyze the results and perspective, thus the outcome is different.

The reasons for success in the trade is actually pretty simple, exact duplication, in other words, copying 100% just like what franchise business models do in any country. But there’s a catch, that most companies are even in the unknown, inclusive of top level international companies, they are duplicating the wrong sets of skills, information to the clients who turn distributors, thus as much as it is a trillion dollar industry, many of which still have difficult pushing it even the billion dollar company let alone hit the trillion.

The industry is fill with anything and everything but honesty, loyalty, integrity, humility, ethics, moral values conducive working environment . That is why there are so many companies (competitors) growing on a yearly basis, sales distributors keep on switching around, hoping to find the best company and prospects from themselves.

Just like doing any business, even in trading, all trades requires the same set of basic skills, that is selling, but what other businesses cannot offer to their employees in preparation is for the real business operations, running the daily routine, growing the profits while keeping cost low, thinking of ways to find new clients, all these are the skills that can be learned from direct selling, yet, not many actually even realize the importance of on-job-training in learning the ropes of the business.

In every company, they stand an equal chance of success as well as failure. Yet majority of the clients turn distributors belittle the opportunity presented to them to learn the trade of the business. But it is not a simple route, in fact it is a road less traveled, as one cannot learn all even a handful of the skills I mentioned above in a single company, thus that warrants a different strategies and methods to accelerate and speed up the learning process while keeping the cost to the minimal.

Success is the mother of all failures. It is a age old wisdom quote. I managed to eliminate all skeptics due to the multiple failures that i had gain as experience as well as learning from other people’s failures (who they themselves didn’t reflect on) plus getting feedback from the clients, and always learning from customers. The very reason why businesses exist is to sell clients what they want, and not what business owners want to sell.

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