Ryan Ho's Entrepreneurship Blog

Selling is the process of persuading someone to buy a product or service in exchange for a sale, commission and profit. It is done by a sales person who exchange the time in engaging a person in exchange for a single sale. This is usually done over the counter in shopping malls and centers.

Marketing on the other hand is the process of offering value and selling in bulk converting to more sales, profit and commission for the company and the salesperson and at the same time helping the client to save money. In order to generate that high sales volume, it boils down to relationship building, value creation and unique selling proposition of the products and services which a business or an individual can offer to a potential client who may turn out to be their potential joint venture partner in future.

Selling is a job, an employment; marketing is strictly business and nothing else. The income or salary between a salesperson and a marketeer commands a great difference. Business owners make lots of money, wealth because they are marketers themselves, as compared to sales people.

If you are reading this blog entry right now, and is thinking of becoming a marketer, you can either leave a comment or contact me directly from my site to have your questions answered.

You can learn all those skills but find a right coach as a mentor and advise you accordingly, don’t pay for people who are not marketers.

Learn to identify the difference between sellers and marketeers.

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Marketing is a form of selling without selling. It is the advance selling strategy which businesses and super salesmen/women use in business.

It involves not only the product, but included as well in the sales pitch is the benefits, value, efficiency, productivity and how much unnecessary expenses a product can help the business or a client save in the process with just a single purchase of a product. From a single marketing sales pitch, it not only is selling the product, also together is the brand, value of the actual worth, building brand royalty, relationship and opening another option to allow customers to get updates of the latest products launch if there is a system put in place.

Marketing is a deep advanced selling strategy which only a minority of the sales people uses. People who use marketing instead of selling are people who do their own businesses, and thus employees most often will not be bothered to sell the brand with the exception if they are working for a premier brand.

It involves branding, positioning, customer service, relationship building, value creation, royalty relationship building and most importantly, looking at the clients interest at heart. All these are needed to be shared during a short sales pitch.

Marketing tactics can be learned but it is not a simple task to begin with. It starts with education with the right intention. All these can be learn from work but without proper guidance, and spotting the mistake during the sales pitching/presentation, it makes a whole lot difference between selling and marketing.

Are you marketing or are your selling yourself?

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