
Irony is a rhetoric device, a language and technique speaker use to the convey to the listener or reader a meaning with a goal persuading him or her towards considering a topic from a different perspective as written in Wikipedia.
The goal of rhetoric is to persuade towards a particular frame of view or a particular course of action, so appropriate rhetorical devices are used to construct sentences designed both to make the audience receptive through emotional changes and to provide a rational argument for the frame of view or course of action.
There are many examples of ironic life activities with the intention of promoting the crowd of people/clients into agreeing and patronizing their business and services with the use of rhetoric device to persuade via convincing prospective clients into buying their products and services. Looking deeper, beyond their sales pitch, presentation and agenda, it is clear that there are many businesses that are employing such strategy to increase their sales and profits with or without their knowledge that they are using such a strategy.
Examples are as follows:
1. The use of modern drugs, surgeries prescribed, and recommended by hospitals, clinics respectively are actually in fact to the benefit of the employees, business investors, shareholders at the expense of the patients.
It is general knowledge that all drugs have side effects, thus they are not recommended to take in large doses. Nor are surgeries guaranteed to help patients get rid of whatever illness that requires a surgery, doctors capitalizing on patients lack of knowledge, thus promoting instant quick fix and protecting themselves with legal document against any resurface of illness and against any guarantee that the illness has completely being eliminated. So either way, doctors, business investors of such health practice profits.
With more medicine (synthetic drugs) made of chemicals that only weakens the body, long term dependence on such drugs make the problem worse, thus the business grows.
Why not consider Traditional Chinese Medicine (TCM) with over five thousand years of history, look at the organization running the business, are they anywhere near as rich as hospitals in any parts of the world? No they are not in anyway near their wealth nor profits. Reason is simple, they care for the interest for their patients and making only a modest,minimum margin on the products (herbs) without the intention to have their patients being over dependence on TCM, that’s real moral and ethical business operations with lots of integrity.
2. Financial organizations promoting investment projects, portfolio for potential clients to invest in to grow their wealth. But yet banks themselves don’t invest in the very projects that they recommend to their very own clients.
Is it foolish or is it plain stupidity that clients who trust their money with banks recommended choice of investments are never able to earn on similar percentage of that banks gets on return on investments. Banks are using clients money to grow their wealth and protecting themselves against any potential scam or loss on investment with legal documents, again as usual captializing on clients lack of knowledge.
Organizations on the other hand depend on smart and talented individuals to spot opportunities to grow the portfolio, and run risk of employees running away with scams, frauds at the business expanses, a fact of crimes (both big and small cases) that never fails to be reported globally of new cases annually.
3. Businesses all over the world has this common saying: If it ain’t broken, don’t fix it. Why would they want to say this and constant remind people, who are their clients, solely because of maintain and encouraging clients loyalty to the business for their own profits and interest.
Yet it is a fact that every single person living in a modern society knows that we must keep up growing, get more pay, improve our own living conditions. That translates to always improve and fix any unbroken parts for better performance and efficiency. Yet some people will wonder, why is there such a saying like that?
Over time, i come to realize that it is a strategy used by business owners, investors to persuade potential clients/partners from turning against them, the only reason that saying is regularly used in advertisements, are indirectly saying, continue using whatever products you are still in your procession and don’t switch to other brands. This way, it becomes clear that the saying is to fight of potential competition that will threaten their profits and market share.
4. Employment. It is widely practiced and strongly recommended by every single country globally to find a job and work than retire. But looking deeper, do we get better pay, regular salary increment on yearly basis? No, it is not always true especially in those employees hired in the private sector primarily the food and beverage industry, tourism, customer service niches.
Occupations that does not help grow the business often are not given salary increase, the only time they increase are probably to to competition for talented employees, if not forced upon by respective governments governing the countries to fight against inflation. Again, there is a saying, work hard, save money and retire to live a happy life after which. But look at present times, Singapore is no longer encouraging retirement, it is out of the government’s dictionary for good, it’s more like work until you can’t work. All the benefits of a low unemployment only adds up to the yearly salary increase of the government politicians, ministers, parliament members etc. Are we working towards a happier life or are we working so hard just to serve only the top people enjoying the fruits of our labour at our own expense.
Done with the examples, now that its time to put on a thinking cap and help each other succeed, only by helping others, you are helping yourself. A similarity within the differences in the examples that I have talked about in the above four examples.
The society is full of lies and deception meant to keep us the way we are so as to profit at our expense, the only way to outsmart them is to learn what tricks they are up to.
Moving forward, employment isn’t the way out. Entrepreneurship is the only way out. As businesses help to provide value and convenience to the clients who in return pay for the products and services that will help respective clients earn more money, have better standards of living..that’s what the whole world should work towards in fact, and at the same time promoting peace, mutual understanding, sharing and coexist together for a sustainable future.
Popularity: 1% [?]





