Package is a bundle of something usually in small or medium size packed or wrapped in a parcel for delivery. It can also stands for a completed product or fully operational system that is ready to be sold to the clients from the manufacturers to the retail outlets before landing onto the end users.
There are numerous packages bundled up with various business products and services. Package is no longer the same old parcel sent among people via postage. It has now evolved into a whole new package for business, offering a full package by definition is to provide a head to toe one stop solution to the users with any related services that the end user or client will require in attempt to capture and gain the trust and loyalty of a valuable customer encouraging them to return back for their services.
Bundle of services, products of various mediums can be found anywhere and everywhere, big or small there are lots of examples.
Small businesses offer a package in the form of a convenience store also known as “mama shop” in the past which has since largely replaced by convenience stores such as Cheers and 7Eleven franchise outlets offering a one stop retail outlet for general products which we need on daily basis.
Big businesses will provide similar bundle packed services like in a hotel, there are housekeeping, business conference room, social hall, meeting, training room, restaurants, accommodation, swimming and other related facilities to ensure that the customer is satisfied with the range of products and services offered for maximal customer satisfaction.
However, it is not always this way, at times, there will be instances whereby due to some minor error or miscommunication which cause the break in delivering a complete package of services and products due to short of manpower or ill-trained service providers/employees thus resulting in a complaint or silent dissatisfaction causing the client to be a one time client only.
Examples such as in-complete service are as follows: Failure to fulfill services it promised as per advertised (Goldman in the fraud case), trying to cut corners by reducing business expenses with inferior quality product replacements (Toyota acceleration problem) or in worse case situation, totally omitting a crucial section of the package only to have the client finding out when he/she opens the package up once it is delivered to the end-user (spa business sudden closure without refund/providing services as promised).
Whatever we do, in personal, among friends or with business, it is all about packaging, a package that you offer and sell yourself to your friends, and business partners which are tied up with your creditability, reputation or past track record, branding, efficiency and productivity along with other factors involved. It comes in a package..
Failure to provide a full package will result in loses of reputation and your own brand will be killed in a instant. It is hard to build a brand, but it is extremely simple to tarnish or ruin a brand over night.
Proceed with extreme caution. It determines your success or failure, rich or poor and it depends on what we do in business not only for ourselves but also for the business.
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