Ryan Ho's Entrepreneurship Blog

Blogging on topics revolving around entrepreneurship.

March-6-11

Survival

posted by ryan

Survival is the best bet against anything in the world.

Having watched documentary of the week: Surviving Disaster – Avalanche, it gave me new insights and reminder to on survival and the basic guidelines and principles to live. Linking it up with what I myself experienced on my progress in Entrepreneurship, it gave me a actual blueprint on surviving the hardships of entrepreneurship.

I’ll just summarized what i’ve just learned and convert it to make it business-proof.

In an ski trip with an injured ski-mate with a open bone fracture, and with a handful of team mates, with night approaching, the best bet is to set up a snow cave to spend the night waiting for day light before attempting to find help.

Check for any injuries, in this case, it’s a open bone fracture, cover the open wound with clean cloth to prevent infection, without pressing on the bone, put it on top of it, break the ski stick in the correct length and tie the leg tight against the sticks to prevent anymore movement. Lay person on a ski board, move injured head downwards with leg on top. So in event of hitting an object, wound will not incur any additional damage, with head protected by helmet. With sun setting, it’s time to build a snow cave for the night.

Snow Cave

The snow cave allows all ski members a safety cover from the elements, shelter from the wind (which speed up heat lost), allows members to stay together to have the warm air in the cave stay there while the cold air drops to the entrance.

Once the cave is built, immediately move the injured team mate inside, as motionless individual stand greater chance of hypothermia. Lay the injured person on the, while other ski members take turns to take care of each other. Giving the injured as much food as possible to encourage more heat generated, but don’t let injured drink alcohol which speeds up hypothermia. One person in-charge of the injured, another in-charge of keeping the entrance partial open for air to come in, the other one to check for every team member’s health status (preventing death sleep in the cold), and rotate duties every hour.

Next day comes, day-break, leave behind the slowest team mate to take care of the injured in the snow cave while the rest seek help.Member staying behind uses urine and ski board to mark a clear X (cross) sign on the top of the mountain while the rest find help (instead of all waiting to die).

In the process, downwards, they faced an avalanche, 2 team mates trapped in it. Using avalanche survival kit to track (20 yards effective radius) members trapped under the snow and dig them out of it before they die of suffocation and hypothermia. Moving in a zig-zag direction to cover the whole distance of the avalanche path.

Upon finding trapped member, dig up, and wait for help, use binoculars to reflect light to the helicopter, and create a landing zone (L.Z) preferrably on a flat surface. Wait for the search and rescue dogs to search for team mate who’s survival kit was not placed with him, and instead a bag further putting oneself in danger.

Than inform the rescue team about the injured at the top of the mountain.

Now for the entrepreneur conversion. The food is the important fuel that allows members to live, in business wise, minimal food to fill our stomach.

Put aside emotions, which is vital for wealth creation, follow and obey leaders who can grow money, not reduce it.

Follow all basic ethics and the laws to observe discipline, so you will not have your efforts gone down the drain one day when you’re caught for any crime.

The snow cave refers to a shelter over our head as a protection.

Team members: Select only a handful who will not put you at more risk. Example: spilling your business secrets/strategies, waste your resources, burn bridges of trust, creditability and reputation critical for success.

Search and rescue team refers to new sources of income when your financial reserves are depleting fast. Seeking help is not a sign of failure, it is to live to die another day.

Proper medical, survival knowledge with experienced leader: Vital in a process, to tell exactly what’s happening, what will happen and how to minimize risk of failure and look out for safety.

PS: In ski, dangers are bears, elements of cold, but in business, it’s the eagles and vultures, seasoned players who gradually/openly steal your strategies, food, business partners, networks and turn them against you!

So weigh your own skills set, financial reserves, networks, expertise, knowledge and flexibility to adapt to new changes, such as temporary going back to employment to first solve the fundamental money issue before you resume your entrepreneurship.

Last but not the least, be damn aware of your own surroundings, keep your strategies and wealth generation sources to yourself. In the absence of team mates, depend on yourself and your own resources.

Never ever give in to opposition of your family and love ones (that’s logical) knowing they will want to be in the rats race suffering together for a short-term most risky employment without any job security.

Popularity: 1% [?]

January-10-11

Memories

posted by ryan

How dear they are..close to our hearts and mind..

At times..they may seem so distant…

Some times..when incidents happen..flashbacks from memories seems so vivid and clear..like they just happen in front of your eyes..

Memories while they do not directly help me to make money..but having the ability to store memories is important, as we all learn from experiences, and such experiences are important to prevent us from repeating the same mistake twice..

Less than 10mins ago, I managed to re log in into my first blog site which was created so many years back..since year 2005..gosh..how long was that ago..

http://skyz1987.multiply.com/

Looking back at those past pictures which brings me happy memories, but they are not the same like before..

People change, Buildings aged, and are left vacant..friendships don’t really last unless people really do have the bonding like before..but as i meet different people, some how i realized that friendship is something that money can’t buy..

Real friendship is something that despite years of absence and lack of contact, the bond will still be there..that’s the real friendship which we should be after..I’m lucky enough to learn this..

A friend in need, Is a friend in deed..

No words spoken, it’s just the bond that bond old friends together. Memories..so close yet so far.. Priceless. .

Popularity: 1% [?]

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January-9-11

Execution

posted by ryan

Execution is the number one step which all entrepreneurs must do in order to have any results regardless of positive or negative.

Only with the results can they measure, plan and carry out the next course of action or if there is any minor/major corrections to rectify in fixing a soltuion.

Over the past few months of absence, somehow I realized and learn this very basic step to be a simple yet profound meaning in a simple word.

Months of absence from blogging gives room for thoughts to fly in my brain, and with the help of decreasing financial capabilities forcing me to finally put down the first step in uploading and fine tuning my website for commercial purpose.

Unlike this blog, http://www.mlmclassroom.org will be primarily serving the commercial aspect.

Creating, writing, editing the contents of the website is not a simple step. It takes numerous uploading, editing, overwriting to ensure every single html code in the website is correct.

Entrepreneurship is a difficult route, but a route worthy of its risk and gains. Riches are made in adversity and I choose this particular niche due to a simple reason, no academic qualification required and success are best enjoyed and shared with the messes.

Making money is one thing, enjoying the fruits of the labor is another thing. The common lonely celebration which affluent individuals face, no real friends or buddies to celebrate success with thus direct selling makes it a good platform for ordinary folks like you and me to have a platform to change for the better without interviewing.

As long as oneself is committed to success, it will come to you if you start off direct selling with the right intention, ethics and responsibility.

Direct selling which is also know as Multi-Level Marketing, Network Marketing, Referral Marketing is both an employment as well as a business opportunity for the poor to get rich and wealthy if they make the right choice to change for the better and succeed.

We cannot control where we are born in, but we can control where our children are born in, the environment, financial status etc. It all boils down to making the right decision.

Popularity: 2% [?]

May-24-10

Change II

posted by ryan

Change is the transformation of a something to another thing. What works in the past may not necessary work in the present.  It is the substitution and replacement as time pass.

Getting updated and following the trends and fads especially when doing business. Businesses are constantly evolving in order to stay ahead and above the competition to remain as the market leader for the more competitive industries.

Businesses that don’t come up with new products will be left behind in the dust before they even know it. Growing up, be it individual from being physically to as an entity of a company, all are constantly changing to meet the demand required of it.

Business owners especially in the fashion are exceptionally updated and must follow the trends else risked being outdated in less than a year as fashion trends become fads shedding its old appeal and living in a new skin like a snake crawling out of its old skin.

People also change every second as we grow; our body goes through the physical and mental changes in different situations we must adapt and blend into what is required of us in the environment to survive in the terrain.

Over the last few weeks of absence from blogging, there are quite a few lessons which I’ve learnt, the most important is change, don’t be resistant to change, and else there will be no new fresh ideas. Change rules and principles if there is a need, being inflexible will increase the frustration and unhappiness thus killing our brain cells and that kills our creativity needed for survival which leads to risking being outdated leading to poverty in worst case scenario.

In the past, I blog from home without work now I blog from office at work. I can say that I’m lucky to be hired and still able to continue doing what I like, internet marketing and more importantly getting paid to do what I like.

Success is guaranteed as long as you don’t give up, sure enough, it’s the truth and I tested it out on myself.

During the past few months, I was work from home, without income, entrepreneurship seems like an uphill task, but after sticking to what I believe in, accepting no other employment except internet marketing, I’ve found this current employment which allows me to use other people’s money and resources to continue whatever I’m doing. In fact, I’m learning new things with regards to internet marketing and learning the differences of internet marketers.

The crucial lesson which I’ve learnt over these past few months about entrepreneurship is that in order to succeed, there must be a continuous stream/source of financial means to support the starting up process so as to create a model which works for respective individuals, and that requires time, effort, creativity and money.

Ignore money, and nothing will be possible. But don’t look at money as extremely important; it is just part of the formula required for success. Have the right principles on money before you think about getting rich. Else should you start on the wrong footing, when you get rich than start learning about money management, it will be too late.

Should you be receiving high income, you will also have difficulty managing your finances, and with not much savings as reported by Straits Time recently as shown in  http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_529522.html That is another topic which I’ll write another day.

Popularity: 3% [?]

April-8-10

Language

posted by ryan

Language is a system of study for both encoding and decoding of information as communication process.

There are many different variations of languages, from pictorial diagrams, to words, calligraphy, verbal, visual, body and even natural weather predictions and even the use of symbols in some instances.

Man has multiple systems for information processes such as facial, visual, verbal, hearing, body and emotional communication plus breathing rhythm if in close body contact.

Animals on the other hand especially in the marine life have an extensive communication channel which is a common language in different species. It is similar to man having a common language such as English across the globe. Having watched “Water Colours Part 2 of 3”, with a new knowledge of how colour works.

While fishes cannot talk, they compensate it for their brilliant variety of colours. The colour as a language of communication is the same among all the reef animals in particular those animals that does cleaning.  The colourful display of colours and the ability to change colours is how marine animals in particular those living near the coral reefs and sea bed communicate with one another, colours is the language, used by shrimps, fishes, octopus, squids and rays.

Different body parts of colours serves different purposes, either for survival, sex or to allow other cleaners to clean off parasites from their body. Changing of colours represents the appreciation the cleaning services, and for acceptance of partner for the opposite sex during the mating season for fishes.

Colour changes also happens when the fishes are growing up, having completely different colour and body shape so as to remain completely different from the adult fishes to reduce the association and competition thus increasing their chances of survival living next to the adult fishes.

Man also communicates, but unlike the marine animals, we express ourselves more through body language and via sound. While we cannot change our colour, our body also grows more developed as we grow into adulthood, having either more muscular body for  or more curves which increases the sex appeal and attraction from the opposite gender.

Master the art of understanding language, the system of communication via different means so as to increase your chances of survival and to grow up stronger without putting yourself at risk as you grow.

Reduce risk and increase your odds of survival by mastering the language in different variations not limited to only speech.

Popularity: 2% [?]

February-23-10

Steel

posted by ryan

Steel is made up of Iron and Copper, with different treatments; it translates to different toughness of steel depending on the purpose it is manufactured for.

It has many properties and benefits and most importantly it is recyclable, flexible enough to be made into anything, from cars, to bridges, buildings vessels air planes, all requires steel. Without the invention and mass application of steel into daily lives, it will not be possible to even talk about profits and wealth.

Having watched documentary which talked about steel thus the topic for today, are you tough enough like the steel? Do you have what it takes to have balls of steel?

In business, entrepreneurship, it’s all about profits, money, wealth and flexibility. In manufacturing business, it is all about the steel first which allows countries to prosper, war to be made safer with the use of high grade steel in armored vehicles. It is used in the core frame of our daily lives.

Earth is running out of steel, and has estimated of only twenty-seven billion tons of steel left thus recycling of steel started eighty years ago due to shortage of steel. With the shortage of steel, manufactures are taking substitutes and mining the components out to made steel from hematite as a substitution.

Like wise in business, if we want to profit, we must learn to be like the steel, with so many properties and benefits of the steel, suitable for all types of use, under the process of heat treatment, water cooling, heating again, tampering followed by welding to form into different grades of steel.

If we want to profit and be wealthy, we need to learn to bend it like steel, the properties of steel under the processing treatment, use strategies and reuse skills which can be applied to any business, platform to increase profits. To have the balls of steel, we first need to have guts to choose our own path, stick it out till we make it there.

Ask yourself what is your passion, what choices do you have, what skills do you currently possess, and what additional skills do you seek to learn and apply?

For entrepreneurship to take place, flexibility is crucial, embracing change and keeping up with times is important, but sticking to the basics and your true talents is the best choice and decision you will ever make.

The lifestyle you will lead depends only and solely on the type of employment you are in, the passion which you have in your heart. If you are unhappy with your employment, have no passion for anything, than it’s time for a change, if you want to, else remain happy and be contented to have a stable employment with fixed income.

Just do what you like, but ask yourself if that’s really and truly the life you desire.  It is better to die trying than to die regretting.

Popularity: 1% [?]

February-21-10

Management

posted by ryan

Relationship is an association of two or more people which is based on different purpose and bonding. It may be based on for business interactions, social commitments, interpersonal or intimate relationship.

Different purpose of relationship requires different methods of handling, and understanding how it works is the key to solving the root of the problems should it surface.

The root and basics of relationship management is to look at the difference between how a man and a woman handle relationship.

There is a common saying “Men can forget but they cannot forgive. Women can forgive but they cannot forget.”

During a courtship, there is both positive and negative behavior which we can learn from relationship. Relationship management is just like a business and it requires time, effort, commitment and collaboration from both parties to work.

In the process of the courtship, it is sweet, once the courtship is over and grow into a relationship before it evolve into a either a break-up or marriage followed by everlasting love if not separation followed by divorce.

The spectrum of transition of relationship is all about business transaction these days due to the change in culture and influences. Romance; love; commitment; responsibility; accountability ; management; operations; protection; expansion.  It is all about the cycle before it duplicates itself or it dies off.

Romance is sweet like an appetizer, a small dish to stimulate a desire for more.  It can be of in all flavors depending on the person’s character and personality. It is the selection of which appetizer is suitable for you like choosing a partner.

Once you take your pick, you start to taste it, the taste lingers in your mouth, either your taste buds accept it if not reject it. If you accept it, it starts to go inside, making you hungry wanting more increasing your appetite. It is the courtship whereby you want to consume it, but it just does not want you to know what the next dish is. With anticipation, the desire grows, like in a courtship, from hands to shoulders to waist, hips, kissing and other intimate actions translating romance into love.

Love is when you start to have the taste of the dish, and you ask for more, wanting the next dish to be served fast. Short light kiss becomes French-kissing and it proceeds further with hands into the picture. Like you start off with different breads, applying either butter or jam just simply hands and or with just a butter knife. As you progress, you start using tools to consume more and the tools get more, which is when intimacy increases and clothes start dropping piece by piece.

Commitment is when the main course get served, finally you see the dish in front of you, salivating, starts drooling and you can’t wait to consume the main dish. It is whereby clothes are completely removed; all you see in front of you is the naked body. Alluring, sexy with a sense of curiosity of how it will be like.

With a slice of cut on the meat, you put it into your mouth, its equivalent to making a commitment, a promise to your partner that you will stay by his/her side. Soon as you consume the main dish, you start to fell the slight fullness in your stomach. As foreplay moved into intercourse, the promise is made and commitment sets in.

Having finished the main course, the rest of the course can be predicted, with the delicious dish already served, whatever dish coming up next is just lighter in flavor then the main course which was just finished. Like after the intercourse, ejaculation sets in, satisfaction in both parties. The customer decides to stay till the end of the course, while the cook is happy that the customer enjoyed the main course.

With that, responsibility takes places. You will start discussing how nice the dish was previously, and perhaps next time your choice of dishes if you were to come back again. Similarly like how ladies like to hug their partners after it, lying on their partner’s chest or in the arms, looking into the eyes, smiling happily, chatting about the feelings during the intimate physical contact.

Accountability sets in soon after, like the dessert that’s coming up next, it can be of either hot or cold dessert to tantalize your taste buds usually ending with sweet desserts so the customer will come back for more. Like a happy couple resting in the comfort of each other, either one waking up slightly earlier to prepare breakfast for the other partner, leaving sweet memories and closing the chapter leaving wonderful and pleasant memories, allowing the couple to make plans for marriage.

Management is the bills of the whole set breakfast/lunch/dinner. Settling the bills, checking if the bill is right for any overcharging like a couple in bliss, planning for the next session with budgeting involved now.

Budgeting includes the promise and if the partner is responsible for his/her actions before a second and three set meal can be consumed together. Discussed wisely, the budget only gets sweet and larger with more commitments and responsibilities like choice of restaurant, if want to upgrade to a higher class restaurant paying for the service and ambiance similarly to discussion of settling down for a family.

Operations is how the restaurant runs the after sales service, the methods which they will offer to give you reasons to patronize the restaurant or their service again. It is when the partner shows his/her attention, care and concern for each other to make it work and have the relationship running smoothly without any food scraps getting stuck in between the teeth.

Protection is whereby restaurants come up with new dishes, promotions to attract and retain their valued customers. This is when business rivals surface allowing the customers to chance to taste other recipes and dishes. This will be when partners come up with new tricks such as new image, choice of clothes, some teasing, and new positions and change of environment to entice their own partners to stay faithful and loyal to each other.

Expansion is when the business is doing well; restaurant owner decides to open another outlet via franchise model duplicating their success. It is whereby both partners planting and wants seeds to be planted in the farmlands. For males, it’s to get the female pregnant, for females, it is to get married and the cycle continues, this time on the baby inside the womb.

Transactions are happening everyday, every second, how you run the business and how much you profit depends on you and nobody else. Learn management skills, it is the skill that is applicable to anything and everything.

Have a profitable business and a happy marriage. =)

Popularity: 2% [?]

February-11-10

Loss

posted by ryan

Loss is the failure to make good use of something, the failure to preserve and maintain. It is the failure to keep, get or have something; to bear the loss of robbery for failure to safe keep your money and valuables.

Every business, individual will suffer losses regardless of how big or small the loss is, but with each loss, there is always a lesson to be learned from experience so as not to allow the same mistake to happen ever again.

Lives are lost when natural disasters strikes, causing homes, farmlands, to be damaged, and people suffer both financial and physical lost of homes and wealth plus food.

Foolish lives are lost when people without proper thinking commit suicide thinking that their problems cannot be solved which is untrue. Every problem originates from the cause, the root, plug and root of the problem and it will be solved. People commit suicide when they feel the problem is beyond their control, coward acts and signs of being selfish passing on problems to family members and love ones.

Businesses suffer losses when financial crisis strikes, a chain of events beyond their control happens and everyone suffers. The only crisis prove method is to be self-sufficient, grow your own food, have your own property on your own land and depend on solar energy which is possible but it requires lots of wealth to make it possible.

If you are always incurring losses regardless of what you do, be it in relationships, getting duped, in businesses being tricked into signing agreements to give up certain rights or ownership or money, it’s time to re-look at the process, and reflect on why such losses always and never fail to crawl back up on you sticking to you like a leech sucking your health, wealth and life away from you.

If you’re clueless, get this into your head, the mind. You are the cause and effect of it, if you want to stop the same repeating experiencing similar unpleasant events, than start from inside outwards.

Stop using, talking, communicating the way you used to, ask people for advice, get a proper coach, relearn how to handle work, human relationships, handling rejections, how to view at problems, how to deal and cope with difficult problems.

There are a lot of things to learn, if you don’t and is unwilling to accept the fact that you suck at handling yourself, selling yourself, than you deserve to be duped and being abused because you show and tell others with your behaviors announcing to the people and environment around you that you’re weak in any other ways. The strong will always walk over the weak, which is why bullies are all around.

Learn to change, accept your problems, and deal with them, if you don’t, whatever happens to you before, will happen to you again if you don’t want to change. This applies to all areas, regardless of relationship, business ventures, health, mental well-being, EQ, IQ and communication.

Do you always want to be a position destined to be a loser losing everything and everyday no matter how hard you try? If that’s the way you show to others, you reap what you sowed.

Example like supermarkets, they always say trolleys go missing every month, damaged etc, that’s because they didn’t make any effort in preventing those events from happening. If you put a stop to customers wanting to leave with a  trolley full of products, it is going to help business save thousands of dollars with just hiring a few full timers to stop and prevent customers from buying more than what they can carry themselves.

By allowing customers to make their problem the business problem, than the business owner who knows the problem but doesn’t do anything to stop it deserves to suffer a loss and the loss just increases, when people recognize that the company can’t be bothered with small minor issue.

No matter what you do, do the best within your abilities to reduce your chances of incurring loss and come up with solutions to increase your profit while reduce the loss to double, triple your profits.

Stay positive regardless of whatever situation and positive results will find you soon enough.

Who do you want to be? A loser or a WINNER?

Popularity: 1% [?]

February-11-10

Fair

posted by ryan

Fairness is what every poor mindset people think of only, to have a fair game, no advantages or biases towards anyone.

Advantage is what wealthy successful people neither seek, which does not and neither looks nor sounds fair to majority of the poor mindset thinking majority.

Decades and centuries have proven that there’s no fairness in this world, the strongest and fittest wins, the natural order of life.

All babies do start of on the same footing, having the same equal chance of survival, but there are other factors which babies can’t control, their family background, their genes, the blood line of heritage they will inherited etc. These are the unfair advantage of born in different family backgrounds.

Poor often say if I have this amount of money, I also can make it big and successful like those super rich with my business ideas. Some people even claim that they steal their ideas, when the fact is they neither know each other nor spoken to each other, let alone even know of each other existence, so how can the poor mindset person say their idea of success was stolen?

Throw them the people with a sudden increase of money, in a short period of time, they will be reduced back to the same old person, it has being proven countless times without anybody purposely sabotage or anything. It just happens.

How many times have you read news articles, know of people who suddenly became rich from being lucky with lottery, TOTO, 4D and hitting the jackpot can maintain their sudden surge of money to the next generation? No one has ever done it, even those who said they wanted to invest also failed to roll the money bigger.

The reason that is holding the truth to this, is the belief, mindset what is in their head, their financial literacy, how much do they know about wealth management, investment that will help them to get wealth not rich not money. It is only when you change your thinking, than only your wealth status quo will change as you increase your mindset towards being positive and learn plus apply and perfects it.

If you understand the essence of this blog entry, than start looking for your advantage, and don’t expect the world to have fairness, even if there is, you have choose to abandon the equal chance presented to you when the opportunity was there presented to you, but you just rejected it.

Don’t blame others, blame only yourself not even your parents for the result you’re getting now.

Get this into your head. “Life is not fair, it’s about having an advantage”

Popularity: 1% [?]

February-8-10

Positive

posted by ryan

The wealthy and successful businessmen always have a positive mindset. Regardless of what problems, obstacles, and technical issues they face in front of them, businessmen will always have a positive mindset and work towards a solution.

“It takes positive to breed positive and together positivity breeds success,” something which I just thought of as I was writing this blog.

Being positive has got tons of benefits, especially if you want to go from rags to riches, you must equip yourself with a positive mind and constantly hang and network with positive and successful people.  Who you network with will affect the results you produced. If you want to know the results of what will happen to you if you network with the wealthy people, look around and find out more on who are they mixing with, are there a single failure with a negative mindset among those successful businessmen, absolutely NO!! When you even associate yourself with one, the damage is already done, so stay clear and don’t even network with people who have negative or happy mindset.

A life example will be, look at actors actresses, all the media artist hang around media artist, what the chances whereby you can see them are hanging around with average people who are non-media artists with the exception of going out with their family and relatives. In fact, even if you do spot them, what is the percentage of you seeing them frequently, it’s like one in a thousand chances to see media artist on the streets unless they are working.

Each successful individual are successful because he/she hang around and network exchanging ideas, strategies, tips and methods to improve each others weakness to mastering the art of perfection in each other giving positive remarks and comments.

If you want to make a change, start by reading more of my blog, ask questions. Go to libraries to borrow self-improvement books, read, learn and absorb what you find useful and beneficial to you. At times if you can’t find any, than you need to dumb away your negative unproductive thoughts before you can even accept and absorb positive education which is easily available to the public.

It is easily accessible to the public to learn and picked up, but it’s not simple to absorb those free successful education and thinking into our minds. Just look at how many people go to libraries, how many people who read such books make it to the multi-millionaires rank. Little to none, because they can’t absorb what is taught and shared by successful people without first admitting their own learning is flawed and try to learn from the book with their flawed thinking and mindset which will of course produced flawed results.

If you need statistics, ask your friends, how many even bother to read millionaire, multi-millionaires or even billionaire’s books and trillion dollar company strategy books? Not many, nor do they even go to the business section to know that it’s free to the public for borrowing. Do what you need to do & do it!

If you’re not successful, now you should know why and what you need to do to alter the results which you’re getting. You have a choice between positive and negative. What will your option be?

Popularity: 1% [?]