Ryan Ho's Entrepreneurship Blog

Crazy is a word which many would immediately come to think and associate with being mentally deranged or to be insane. But if you look up the dictionary, there are many different meanings to just being insane.

It has many other meanings; it can be unusual, informal, bizarre, extreme, recklessness, unexpected, random quality, singular, wonderful or excellent. Different people or businesses will occasionally and intentionally use crazy as a word to attract attention to the business.

Example: “ABC Company is having a CRAZY SALES giving up to as high as 80% discounts on all its retail outlets, HURRY UP and buy them before they are gone, WHILE STOCKS LAST!!”

Here’s another example: “He must be a crazy coach, asking us to do dangerous actions putting our own lives at risk.” The latter example often takes place in motivational seminars for your info.

Individuals, businesses and even countries are doing crazy things. Look at Japan; they are having a game show which requires game participants to be crazy enough in order to play the game and even Americans come up with a show “I survived a Japanese game show” just to win a competition.

People do crazy bizarre things everyday. The more successful you are, the more crazy things you will do that looks, feels, think strange.
Entrepreneurs themselves do crazy stuffs, at least it looks and feels strange that they are doing things out of what is considered to be normal among the majority, but it is exactly by doing what seems, looks and feels crazy, bizarre, never done before actions, tactics that make them unique and successful.

I am crazy myself, staying up so late after watching television just to blog when I can write it later when I wake up from my sleep when now by right I should be sleeping already at nine minutes to two hundred hours which is two am. I do things which others discourage me to do, but I know what I am doing, so that is good enough.

You don’t other people’s approval to do what you like, you just need to prove to them you are right at the end of the process and have the last laugh.

Do what you like and monetize whatever you are doing fueled by passion, excellent products and a good marketing strategy for profits.

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Slandering happens almost everywhere and anywhere. It is a malicious, false, and defamatory statement or a report against somebody usually towards either a politician, celebrity or a business owner or their companies.

It is a wrong intention of business strategic move in attempt to de-throne a existing person/business’s intangible good will which is reputation, creditability and branding. It has being time tested again and again that slandering does not work against reputable politicians especially well know figures and celebrities who commands a strong support from their supporters.

By accusing somebody of a misdeed, the accuser is putting himself/herself at risk of being black-listed, one who can badmouth someone, can also do the same to their own company and leak secrets. Moreover, once the defamation has taken place, the impact and damage done is immediately being thrown back to that person.

Accuser must come up with facts and rock solid evidence to back up whatever he/she said against somebody or a business. Without facts, most of the time, the accused emerge victorious when law suits are being carried out and the accuser learn his/her mistake the hard way by paying the compensation for slandering someone or the business, the lawyer fees, lost of own reputation, creditability on the long term.

Most importantly, all these leads to one thing, lost of business clients which translate to lose of business revenue permanently and that will make potential clients think twice if they want to engage the services of someone who was taken to court for slandering.

Think twice the next time if you want to speak, first go through your mind if you are speaking to somebody who is a celebrity, business owner or politician and even to rich affluent friends. Do not get into unnecessary trouble.

What you cannot enforce, do not command. – Sophocles

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Endorsement is a agreement either between two individuals or between a company and an individual with celebrity-liked status with creditability, trust and reputation. He/she can be either an media artist, model or athlete and others.

Endorsement is just a simple business strategy which allows the company and business to leverage on the celebrity’s reputation and the trust which they have built with us through different Medias inclusive of their own effort and hard-work over the years. It is the act of getting paid to endorse products and that doesn’t mean the celebrity endorsing the product have to use the product himself/herself when endorsement agreements are carried out as long as the agreement of a highly remunerative compensation in return for the celebrity to endorse a product.

Celebrity endorsements can be taken likely with a pinch of salt because when the celebrity himself/herself don’t even use the product or is unable to use the product and services because of specific gender targeting, than the endorsement may create a curiosity among the customers and the public which is another strategy which businesses often do depending on the market they want to penetrate into.

The most recent case is Ris Low endorsing a condom brand – Zander Asia who is the distributor of the condom as reported in Channel News Asia. She has said in a morning live interview that she endorse the product condom purely because it promotes a healthy image, which most of us will agree, other queries or doubts with regards to this endorsement, lets leave it to you to discuss and think about it.

Business endorsement is another story and a completely different ball-game in this same aspect. When a business endorses a product or service, the firm is entrusting their reputation, creditability on the line for any business endorsements.

If in the event should a endorsement products or services failed to satisfy the customers’ needs and failed in delivering the promise, the business that’s endorses the product and services will instantly overnight facing huge business loses which will definitely implicate other business endorsement they have a hand into even if they are not related together with the company that pay the business for the endorsement deal together down in times of trouble.

An perfect example is Tiger Woods after the sex scandal for sex addiction and most brands has since removed him and terminated the endorsement contract with him. More details in Time website.

With such heavy risks, that is why not many, in fact only a handful of businesses out there are willing to put the business brand and reputation to endorse their products and services. The most successful business endorsement is Trump which belongs to Donald J.Trump a billionaire property investor.

The next time you decide to buy any products or services with endorsements, find out if there is any ambassador who took up the endorsement and if he/she is a businessmen/women or it’s a firm that’s endorsement the products and services.

If you find any businessmen especially successful ones personally endorsing any company, products or services, than don’t even think about it and jump right in joining them to earn wealth together if there’s ever an opportunity to work together with them. Businessmen access and do their own investigation for months first before any commitment etc so if they are happy with the results which risking their business reputation which could tarnish and collapse over night due to a silly mistake, they will jolly well make sure that this doesn’t happens.

Make the right choice in purchasing opportunity, products or services from businessmen endorsements rather than celebrity endorsements. Be smart, save money, and time and grab whatever opportunity that comes your way.

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