In my final 3 part blog post special on Sales Explained – (Behavior) I will talk about the difference sales behavior among both genders and how you can capitalize on this useful information to help you generate more sales revenue.

Sales behavior is something not a lot of people working in the sales line take into consideration. Often they (employees & even small scale businesses only focus on their range of products and the services which they can provide to the customers who walk into their retail stores.

What many of us can literally learn without paying a single cent is as simply as making key observation about the way different shopping centers arranges their floor-plan to. Plus how each individual retail store arranges their products out-lay within the small retail shop itself.

All these factors are taken into consideration but not many business owners know about it. I’ll talk about the layout of shopping centers on separate blog post another time.
The layouts of the shopping centers are tied closely with the sales behavior or the customers thus today I will talk about the behaviors of the genders. Male and female make purchases based on different objectives and today we’ll look at exactly this differences in shopping among the male and females.

Firstly I’ll talk about females since the level 1 of every shopping centers are targeted towards ladies if you have made that key observation.

Females make purchases based on their preferences and will most often buy when they find something cute or beautiful etc. Example when they see some cute teddy-bears, ladies in their teens or those in their relationship will get the cute teddy-bears purchased by their partners to please the ladies.

Ladies are generally after beauty as there’s this saying in Chinese 女人爱美不要命which means ladies value their beauty over their lives thus you see beauty slimming centers only increasing and not decreasing in Singapore. When you go somewhere towards this direction you can also get a slice of the market share if done properly.

When ladies are down in mood, some of the ladies will gorge themselves with lots of food and mass shopping to doll themselves up. No-offence intended to any ladies. I’ve just speaking based on my observations.

The other times whereby ladies will generally go shopping are of course when it comes to festive seasons and other company or school events such as gala dinner and dance if not prom-night in schools or when they get a pay rise. If not when they go for job-interviews, ladies who look more appealing compared to those who doesn’t put on a make-up will clinch the job despite having little skills as compared to guys who needs to focus on their experiences.

Now for the males, they are generally into Information technology products like hand phones, laptops, PSP, play-stations and even comics.

Clothes do play a part but not as much as IT gadgets which I’ve mention because they can mix and match clothes over and over again and are not really subjected to talk about their clothing in a conversation unlike ladies who wear sexy and pleasant looking clothes for a lot of benefits such as getting free gifts from friends, faster job interviews and more job acceptance over a normal lady who doesn’t bother to groom herself.

The reason for the above phenomenon is none the less to show-off and impress upon their peers. By getting most up to date and be among the first few people to get it, they can have friends (smart people) who will stay with them hoping to know more about the products and get reviews as evaluation before deciding to make the purchase.

The other reason why they go for such IT gadgets are primarily because they can only afford the lower cost gadgets over the big toys like branded cars such as Ferrari, Porsche, yachts or even a private jet.
Males don’t usually like shopping because when they do go shopping, they will take into consideration about the durability of the clothes like how clothes can mix and match with existing clothes which he has back at home.

When males go shopping, they think about long term, and will usually think if they will use it at home, if it’s a need or a want. That’s the reason why you see shopping centers will never ever have retail stores that focus on purely male products & services on the level one of the building. Even if there is, it’s not a purely man retail outlet but rather a combination like example Beleno and Giordano whereby the retail stores are selling products focusing on both genders. Not to mention ladies’ specific products are placed nearer to the shutters of the retail outlets whereby it is highly accessible.

What males generally think in common is that as long as they look neat, clean and tidy for mature guys, girls will fall for them especially if the guys are financially sound thus they don’t pay much attention to their choice of clothes except for those into fashion line whereby design means how they portray themselves be which might also represent their own art work.

However if there’s anyone of you reading this post and are wondering what’s the best source of sales revenue for guys, it will go into clubbing, pubs, cigarettes and liquor.

In a nut-shell:
Ladies generally makes a good source to contribute to your business sales revenue. Focus on how to please and beautify them and you’ll earn generally much more. Most importantly – they buy on impulse!!

Males go for long-term products as well as products which will aid them to get more friends to hang around them in-order to have topics to talk about and to have something in common to fit into the group to feel accepted.

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