Marketing is a form of selling without selling. It is the advance selling strategy which businesses and super salesmen/women use in business.
It involves not only the product, but included as well in the sales pitch is the benefits, value, efficiency, productivity and how much unnecessary expenses a product can help the business or a client save in the process with just a single purchase of a product. From a single marketing sales pitch, it not only is selling the product, also together is the brand, value of the actual worth, building brand royalty, relationship and opening another option to allow customers to get updates of the latest products launch if there is a system put in place.
Marketing is a deep advanced selling strategy which only a minority of the sales people uses. People who use marketing instead of selling are people who do their own businesses, and thus employees most often will not be bothered to sell the brand with the exception if they are working for a premier brand.
It involves branding, positioning, customer service, relationship building, value creation, royalty relationship building and most importantly, looking at the clients interest at heart. All these are needed to be shared during a short sales pitch.
Marketing tactics can be learned but it is not a simple task to begin with. It starts with education with the right intention. All these can be learn from work but without proper guidance, and spotting the mistake during the sales pitching/presentation, it makes a whole lot difference between selling and marketing.
Are you marketing or are your selling yourself?
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