Direct Selling is the business strategy used by companies all over the world to market and sell products directly to the end customers.
It is both an effective and efficient business model for the business operators as well as the customers. For starters and majority of the people, it may seems that direct selling is just all about selling, selling and more selling.
But over my years in going in-depth into the business industry, meeting many different distributors, business leaders from different companies, it over 90% of the people whom I have met all are focus on the sales aspects, inclusive of even the a couple business owners of the industry.
Actually there are more to it than it meets the eye. The very reason why many successful business owners, authors, motivational speakers talk about network marketing is simply because they understand the benefits inside out, from a business perspective, which I know all too well, cause that’s the perspective I’m coming from to, as it helped me learn the ropes to the industry, the rules, ethics, customer service, technical troubleshooting of difficult clients, overcoming skeptic prospects, reverse brain-washed prospects, winning them over, business growth and expansion, marketing, advertising and promotion campaigns, events management, running, are all the many different skills that I have learned over the years.
On becoming a direct selling expert, learning the same information, skills, knowledge, yet why i managed to learn far more than other people? Perhaps you might say it’s luck, but I’ll say I had a very different goal that is to learn the secrets and strategies of the trade and not to make any money which is what majority of the clients had in their mind.
With the difference in thinking, it affects the way we process learning, absorption of knowledge, how we analyze the results and perspective, thus the outcome is different.
The reasons for success in the trade is actually pretty simple, exact duplication, in other words, copying 100% just like what franchise business models do in any country. But there’s a catch, that most companies are even in the unknown, inclusive of top level international companies, they are duplicating the wrong sets of skills, information to the clients who turn distributors, thus as much as it is a trillion dollar industry, many of which still have difficult pushing it even the billion dollar company let alone hit the trillion.
The industry is fill with anything and everything but honesty, loyalty, integrity, humility, ethics, moral values conducive working environment . That is why there are so many companies (competitors) growing on a yearly basis, sales distributors keep on switching around, hoping to find the best company and prospects from themselves.
Just like doing any business, even in trading, all trades requires the same set of basic skills, that is selling, but what other businesses cannot offer to their employees in preparation is for the real business operations, running the daily routine, growing the profits while keeping cost low, thinking of ways to find new clients, all these are the skills that can be learned from direct selling, yet, not many actually even realize the importance of on-job-training in learning the ropes of the business.
In every company, they stand an equal chance of success as well as failure. Yet majority of the clients turn distributors belittle the opportunity presented to them to learn the trade of the business. But it is not a simple route, in fact it is a road less traveled, as one cannot learn all even a handful of the skills I mentioned above in a single company, thus that warrants a different strategies and methods to accelerate and speed up the learning process while keeping the cost to the minimal.
Success is the mother of all failures. It is a age old wisdom quote. I managed to eliminate all skeptics due to the multiple failures that i had gain as experience as well as learning from other people’s failures (who they themselves didn’t reflect on) plus getting feedback from the clients, and always learning from customers. The very reason why businesses exist is to sell clients what they want, and not what business owners want to sell.
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