Gratification is the source of pleasure satisfaction. Gratification is uses and practiced by all man kind regardless of nationality, race, language or even skin colour.

There are two types of gratification: instant and delayed gratification.

Instant gratification is whereby people purchase something in the form of items, products or services to reward themselves or their family and friends to have great satisfaction from something. Even prostituting is instant gratification, the want to instantly satisfy their desire to get ‘loved’ to compensate for their failed relationship or lack of love etc.

Delayed gratification is whereby people find a goal, have a target of what to buy, set a period of time, and tell them If they complete their own mini goals, than they will gratify themselves by buying a particular product/service or item. That is delayed gratification.

Depending on the types of gratification you choose to practice, it will be matter of either poverty or wealth respectively.

People who are in poverty or those with just over broke situation will give themselves excuses which they think of it as ‘reasons’ to buy this buy that to reward themselves, but if they look at the past year, have their self-rewarding instant gratification helped them to get rich not even speaking about being wealthy. No it impossible for a spendthrift to even save let alone invest to get rich and wealthy.

People who are rich and wealthy on the other hand will guard their wealthy strictly and only allowing transactions to go through after their personal review before signing on the line for approval. They will wait patiently, for the right time, right indicators and opportunity in times of distress of the competitor to either buy over at a lower price if not buy over the whole company to take out a competitor to safeguard and fortify their barrier of defense against fellow on-looker warlords who have set their eyes on the kingdom with lots of wealth and prosperity.

It’s similar if not identical to China building the Great Wall to increase their defense against the Mongolian troops and war from even have any chances to strike them when they least expected by building the different post along the Great Wall of China using fire and smoke to warn the guards spreading the message efficiently across all troops guards China.

Delayed gratification was a term which I heard overheard from afar when I saw my senior in sales advising his junior about it. Since then, I have always bear this in mind and it has helped me gain a lot of wisdom and discipline with time and practice. I hope this will be helpful to you readers.

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